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Parachute have published our latest report: ‘Understanding Innovation – A Parachute Consulting Guide.’
The starting point for this paper was a recognition that ‘innovation’ can sometimes be seen as a black art, something that only the lucky few are able to do. Our aim is to show that not only is it possible for any organisation to be innovative it is very important that all organisations understand how to capitalise on the wealth of ideas that it generates.
Innovation is a term that gets used very regularly and often without a clear definition. As the global and national economies struggle out of the current problems, it is a term that is likely to gain even more significance.
Being innovative is important. As the economy starts to recover – with new ideas, products, services, offers appearing faster and in greater numbers – organisations need to be able to carve out opportunities for survival let alone growth.
The paper introduces new concepts and refreshes some existing thoughts. Importantly, we offer a view as to how an organisation can become innovative and present models and tools for assessing innovativeness and improving the innovativeness of your organisation.
This 68-page report is written in the same practical style as our paper on Knowledge Management and is available for £50.00 - click the 'Buy Now' button on the right to purchase your copy.
You can view a taster of the paper here:

We hope that you will find this paper both interesting and encouraging
- please get in touch and let us know:
innovation@parachuteconsulting.co.uk
Useful links to other Innovation resources:
Blink. The Power of Thinking without Thinking – Malcolm Gladwell, 2005
The Visionary’s Handbook – Watts Wacker & Jim Taylor, with Howard Means, 2000
The Circle of Innovation – Tom Peters, 1997
The Ten Faces of Innovation – Tom Kelley, with Jonathan Littman, 2006
The Innovator’s Dilemma – Clayton Christensen, 1997
Making Innovation Work – Tony Davila, Marc J. Epstein, Robert Shelton, 2005
New Thinking for the New Millennium – Edward de Bono, 1999
Strategy – Bob de Wit and Ron Meyer, 2004
Innovation and the Future Proof Bank – James A Gardner, 2009
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